I AM AGAINST CRTC TO REGULATE THE INTERNET
Wednesday, October 31, 2007
PMIV
An average produced second for a commercial these days costs around $12,000. How much for a internet-video second ?
Tuesday, October 30, 2007
Ed Burns Film Purple Violets Set for iTunes-Exclusive Premiere
Writer, director and actor Ed Burns ("The Brothers McMullen," "Saving Private Ryan") has signed a deal with Apple to premiere his upcoming feature-length comedy "Purple Violets" exclusively on iTunes, Variety reported.
The film, which will bypass a theatrical release, will go on sale on iTunes on Nov. 20 for $14.99.
It will be available exclusively on iTunes for a month, before distribution expands to other platforms.
Friday, October 26, 2007
1K question.
If the promises of super-refined targeting come true, how can one justify putting $1 million into a single commercial spot vs. a hundred spots at $10,000 each that reach a swath of niche audiences?
-Jackson West.
Thursday, October 25, 2007
Roommates
News Corp.'s MySpace online social network on Monday announced the launch of its first original scripted Web series, "Roommates," which will debut one of 45 new episodes each weekday through Dec. 21.
Developed in collaboration with Iron Sink Media, the show follows a group of eight former college roommates after graduation, four of whom decide to participate in a "reality show" and move into a house wired with cameras and computers.
MySpace signed Ford as a title series sponsor, and the 2008 Ford Focus will be "integrated into the storyline across multiple episodes."
Tuesday, October 23, 2007
Monday, October 22, 2007
Saturday, October 20, 2007
Conversation Marketing on Its Way to Mainstream
Spending on social media and other forms of conversational marketing will surpass traditional media by 2012, according to a recent study from TWI Surveys Inc. According to the study, 81% of marketers indicate that their social media spending will soon surpass dollars spent on traditional ads.
Did Radiohead's Experiment Fail?
By Terrence O'Brien
Well, it all depends on your perspective.
The pessimist would say the experiment was a failure, proving that, no matter what, the pirates will always have their way with an artist's work. Despite the unique offering that allowed fans to pay whatever they felt (including nothing) for a digital copy of the new album from the British art-rockers, 'In Rainbows' still made the rounds on popular BitTorrent sites Pirate Bay and Torrent Spy, among others. The album was downloaded about 240,000 times illegally in the first day, and about 100,000 more times each day following, topping 500,000.
The optimistic view point takes those numbers and puts them into perspective. In the same time frame, Radiohead managed to sell 1.2 million copies of its album through the 'In Rainbows' Web site. That far outstrips the 500,000 pirated copies and the 300,000 CD copies the band's last album, 'Hail to the Thief,' sold in its first week. Normally popular albums are illegally downloaded far more than they are legally purchased.
So more than half a million people have downloaded unnecessarily pirated copies of an album that could have been downloaded for free through legitimate channels. Ultimately, it comes down to which distribution method is easiest, and let's face it, who wants to go to multiple individual band or album sites for each piece of legit free music when you can just click on a bunch of titles at a pirate site, walk away, and go about your daily business while songs and movies download in the background.
So, in the end, is Radiohead's experiment a failure, or does it really matter, since free music is free music. And while we're at it, what do you think about those 500,000 people who downloaded pirated copies of the Radiohead album? Are they idiots, pirates, or did they just want to save time while they one-stop-"shopped" for music? Discuss!
Vimeo Launches High-Definition Video Sharing
Vimeo, a video-sharing site operated by IAC and Connected Ventures, on Wednesday announced the introduction of support for high-definition video, which it claims is an industry first. Vimeo now allows videos to be shared in 720p (1280 x 720 resolution), compared with the 320 x 240 resolution on YouTube and many other video sites.
Pepsi Entertainment
Sony Pictures Television plans to expand the selection of classic TV "minisodes" it offers on Crackle, the company's video-sharing site, The New York Times reported. The Minisode Network offers 4-6 minute condensed versions of the original hour or half-hour episode that maintain the original story arc. The company posted its first minisodes on a page on MySpace sponsored by Honda, but will now offer minisodes from 18 TV series on Crackle. Sponsored by Pepsi, the new offering includes minisodes of series including "Bewitched," "The Jeffersons" and "I Dream of Jeannie." Sony will also offer minisodes on AOL, Joost and Verizon's V Cast mobile video service.
Sunday, October 14, 2007
Friday, October 12, 2007
La révolution. La révolution. La révolution.
Sometime in the next few months, Adobe is expected to incorporate the H.264 codec in all Flash players with the general release of Flash Player 9. You can already download a beta version from Adobe Labs. The H.264 codec is part of MPEG-4 and is the codec that Apple uses to compress all of the video downloads on iTunes. Once H.264 is part of Flash, the quality of streaming video on the Web will roughly double at current bandwidth speeds. That means YouTube videos will look twice as good—and those will likely remain on the low end in quality.Every video site on the Web (and quite a few that are still in stealth) is just waiting for Flash Player 9 to be distributed widely and become the new standard. That will allow them to launch their own full-screen Internet TV services with video streams that are just as good or better than Joost’s, and that will require nothing more than a regular browser to watch.
Que ceux qui m'aiment me suivent :-)
There were 16 billion online searches performed in North America in August, 9.8 billion of them by U.S. users on core search engine sites like Google (GOOG) and Yahoo (YHOO). When numbers float up into the billions, it can be hard to ground them in apt comparisons — but try this one for size: There were 9.1 billion video views in July, up from 8.4 billion in May and 7 billion in March,
Endemol to Bring Content to Next.TV
Endemol, the production company behind the reality TV hits Big Brother and Deal or No Deal, has announced that it will deliver content to Next.TV, Hewlett-Packard’s soon to launch online video venture.
CONTENT IS KING
For the last four years, the Online Publishers Association (OPA) has closely tracked consumers' time online. The OPA Internet Activity Index (IAI), conducted by Nielsen//NetRatings, provides a monthly gauge of the time being spent with the Web's four key activities: Content, Communications, Commerce and Search. The data provides a valuable look at online activity trends, and in doing so, reveals that a dramatic transformation has taken place -- with Content now dominating the time people spend online. In the last four years, the share of time devoted to viewing Content online has experienced the greatest growth, increasing from 34% to 47% of time spent, outpacing all other activities.
IT'S NOT EASY BEING A consumer...and an advertiser :-)
Current estimates indicate that the average urban dweller is exposed to between 3,000 and 5,000 advertising messages every day. That means, settling on the middle number, that every waking hour (sleep seems to be our only reprieve, and I hear they're working on that) you're presented with an ad every 14.4 seconds. That's every 14.4 seconds, every minute of every day you're alive.
CBS Debuts Web Series, "How to Survive a Horror Movie"
CBS on Wednesday announced the launch of a new original Web series, "How to Survive a Horror Movie: All the Skills to Dodge the Kills," which will be streamed for free on a dedicated site, as well as from CBS.com and the CBS Audience Network. Created by CBS Interactive and Quirk Books, the series of 18 two-minute episodes is based on the book of the same name by author Seth Grahame-Smith, and was written/directed by Grahame-Smith and produced/directed by David Katzenberg.
TV, Film Writers May Strike Over DVD, Internet Streaming Pay
Contentious talks between writers and producers, over how to split revenues from DVD sales and Internet-based distribution of films and television shows, may result in a writers' strike, FT.com reported.
The Writers Guild of America (WGA) is asking the Alliance of Motion Picture and Television Producers (AMPTP) for a doubling of writers' cut of DVD revenues, as well as a share of revenue from programming streamed online.
Producers counter that Internet streaming is just a promotional tool, for which writers need not be compensated, and called the DVD pay proposal "untenable."
Thursday, October 11, 2007
Wednesday, October 10, 2007
Vuguru to Distribute "Prom Queen" Web Series in France, Japan
Former Disney head Michael Eisner's Tornante Company said on Tuesday that it has signed international distribution deals for its Vuguru new media production studio's "Prom Queen" Web series. Cyber-Group Animation will offer the series dubbed in French for wireless mobile, broadband, TV and home video, while Rights Entertainment will distribute the series in Japanese, as well as produce a localized version. Tornante said "Prom Queen" was viewed over 15 million times during its original run, while the spin-off, "Prom Queen: Summer Heat," is approaching 2.5 million views.
Tuesday, October 9, 2007
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