Friday, May 25, 2007

Anheuser Busch Cuts Funding to Bud.TV

During its first quarter earnings call on Tuesday, Anheuser Busch, the nation's largest brewery and one of the globe's largest ad spenders, said the company would begin slashing costs, starting with superfluous marketing expenses like the branded entertainment site Bud.TV. AB said Bud.TV would "probably fade a bit" this year in response to weak demand and rising costs for manufacturing its beverages. The beer maker spent more than $12 million to create 2,000 minutes worth of proprietary content on the branded site.

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