Monday, May 7, 2007

Britain's Teens Want Quid Pro Quo For Mobile Advertising

Current findings from the latest Q Research survey on what Britain's young people think about receiving advertising messages on their mobile phones shows that 32% of the 11-20 year olds surveyed said they would be happy to receive advertising messages to their mobile phones. However, 71% agreed they would be willing to receive advertising messages if targeted to their particular interests.

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