Thursday, May 17, 2007

Do we want to create a Viral Movie for Coke Zero ?

Coke Zero and McCann Erickson are looking for cool films that work so well on the web that people forward them to their friends.

You are free in your creation, there are only some conditions:

- the maximum length is 3 minutes (the shorter the better)
- the topic is "A Men's Life as it Should be"
- the film should appeal to men between 19 and 25
- no explicit sex, violence or drug abuse
- the film should work for an international audience (no dialogue, simple English)

Submission deadline is August 1, 2007.

A jury consisting of the marketing director and the portfolio director of Coca-Cola Germany, the chief creative officer and director strategy new media of McCann Ericksson Germany and the director of the Bitfilm Festival will select the films that may compete in a public Internet voting.

The selected films will be shown at the Bitfilm Club and the McCann Erickson website. The three films with the most votes will win prizes of
6000 Euros for the 1st place
3000 Euros for the 2nd place
1000 Euros for the 3rd place

The director of the winner film will take part in a commercial production with Coca-Cola's ad agency McCann Erickson and get a directing job for a McCann Erickson charity film project.

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