Monday, May 7, 2007

What is an Internet Advertising Analyst?

Schedule and optimize advertising placement on web properties
Collect and analyze daily statistics of advertising performance
Work with the design team to test performance of varying ad placements
Identify and troubleshoot ad serving issues with appropriate partners

Bachelors degree required
Demonstrated aptitude for data analysis
Exceptional attention to detail and strong communication skills
Strong knowledge of Excel
Basic knowledge of HTML and familiarity with how websites work
Experience with internet advertising or trafficking software (e.g., DART) a plus
Knowledge of social networking, blogging, and teen-focused websites
Ability to work independently

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