Monday, May 7, 2007

When do more people watch online video than any other time ?

From 10am to 5pm, mon to fri. Thats when 30pct of all online video viewing takes place. If you want to go a little earlier, for those that get to work early, add another 7pct. So that 37pct of all online viewing activity takes place from 7am to 5pm. Or put another way, about 50pct of all video viewing during WEEKDAYS (as opposed to 37pct for the entire week) happens from 7am to 5pm. Thats a big number.

The next biggest viewing activity came just as I expected, after work hours. From 5pm to 8pm is when 14pct of all online viewing activity takes place.

What percentage of people watch video on the internet during some part of the prime time TV hours during the week ?

12pct. On the weekends, that falls to 6pct.

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