1875 $ par épisode.

Prom Queen, drew some 200,000 hits per day. By yesterday, it had pulled in 15 million individual downloads, most from YouTube, its MySpace page and the video player Veoh.com



It cost between $100,00 and $150,000 to produce and was free with support from both formal advertisers and product placements.

Douglas Gomery, a professor of media economics at the University of Maryland and resident scholar at the Library of American Broadcasting, says of Internet shows: "Nobody knows what will happen and how it will work. That's why it's so exciting to be in the middle of it. It's like TV in 1946 or radio in 1921."

There are no standards for these shows -- no guidelines for content, no Screen Actors Guild regulations, no MPAA ratings, no business model -- and this potential for creative freedom is the lure for early producers within the medium.