Monday, June 25, 2007

Je ne serai plus jamais seul.

Analyst Bob Willott, editor of Marketing Services Financial Intelligence, says: "On a ten year view, digital agencies will be at the centre of the work and this will feed out into other types of skill sets. Digital will be in the driving seat," he says. He even foresees a time when agencies producing mainly television ads will be "boutiques" and the digital agencies the mainstream shops. In the future, advertising will be driven by agencies that are capable of digitally locating and monitoring audiences rather than those that can create beautiful campaigns aimed at anyone prepared to watch and listen, he believes.

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