Akamai Study Uncovers Critical Link Between Video Quality and Audience Retention

Akamai Technologies released a study today exploring two fundamental elements related to the future success of online video: consumer preferences around video consumption and consumer reaction to low-quality viewing experiences. The most compelling results reveal that, having experienced poor video performance at an Internet site, more than half of online video users would seek content from a competing Website, and a quarter would leave with a more negative brand perception and be less likely to return to the poorly performing site.