A vision, my vision.
In the U.S. alone, some companies already run about 4,000 versions of an ad for a single brand-and growing. Ten years ago, they might have run three to five.
Companies that spent tons of money on advertising should personalize their ads. People are bored with ads; they have to do something to grab our attention. I think they can get more out of every commercial when they produced a version that speaks directly to the subset of their audience. Take for example the Alonso Hamilton Hakkinen TV commercial by F1 Mercedes-Benz. I saw it for the first time during the Hungary Grand Prix where the rivalry between Alonso and Hamilton caused drama to the team. It is divine. If you never seen it, it is on YouTubehttp://www.youtube.com/watch?v=5C0I7Ef4gQI
thanks for the comments
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