Thursday, February 7, 2008

Video Analytics by Visible Measure

The company’s patent-pending data collection approach captures every video interaction in every video from every viewer, from play to pause to rewind to forward-to-a-friend and more. VisibleSuite provides publishers and advertisers with precise performance measurements when planning online video marketing and advertising strategies, including how audiences find, view, interact with and share each online video.

VisibleSuite enables video publishers to make data-driven management decisions about their content portfolios, distribution strategies, and audience targeting. As they look to grow their total audience while increasing viewing time and viewer involvement, Internet video publishers can now use Visible Measures’ technology to understand exactly how their online audiences engage with their video content.

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