Internet marketing, how to capitulate ?

From Wikipedia:

"Internet marketing, also referred to as online marketing, Internet advertising, or eMarketing, is the marketing of products or services over the Internet. When applied to the subset of website-based advertisement placements, Internet marketing is commonly referred to as Web advertising (also Webvertising) and Web marketing.[citation needed] The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting response, is a unique quality of the medium. E-marketing is sometimes considered to have a broader scope since it refers to digital media such as web, e-mail and wireless media, but also includes management of digital customer data and electronic customer relationship management systems (E-CRM systems).

Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing does not simply entail building or promoting a website, nor does it mean placing a banner ad on another website. Effective Internet marketing requires a comprehensive strategy that synergizes a given company's business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.

Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing and Web 2.0 strategies."

Difficile d'oublier tout ça quand la compagnie que tu as crée en 1995 s'appelle eMarketing. Imaginez si le fondateur avait eu ce qu'il fallait pour poursuivre la mission de l'entreprise... Comment capituler et lâcher prise ? Je ne sais pas quoi faire avec ça. Avez-vous des conseils à me donner ?

Difficult to forget all this when the company which you have creates in 1995 is called eMarketing. Imagine if the founder had had what was needed to follow the mission of the firm... How to capitulate and to give way appraises? I do not know what to make with this. Have you advice to be given to me?