Thursday, May 14, 2009

The real and true story behind 33 Keys Alternate Reality Game for 2010 Mazda 3.

It all started for me on October 16th 2008 with this pitch i had done for Doner Canada as requested by Astral.

It ended up with that.

What happened in between is the perfect example of how in 2009 the traditional advertising industry in Canada has become.

Really sad story in fact.

Not for the big corporations.

Again, they won.

But for all the independent creators out there, yes it is sad. Very sad.

What do you think of this story ?

Please add your 2 cents and don't be scared, you won't lose your job for expressing yourself here :-)

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