Monday, July 23, 2007

Pepsi Entertainment has partnered with BermanBraun to create original online content.

Berman did say her company would provide opportunities that are not within the traditional advertising realm. "We're not creating ads for Pepsi. This is about programming and creating content that can be branded by Pepsi."

Pepsi Entertainment launched earlier this year, aiming to integrate its brands into pop culture.

Los Angeles-based BermanBraun launched in February and is owned by Berman, a former Paramount president (who has also previously helmed the entertainment division at Fox) and Lloyd Braun, a former Yahoo! Media group exec, who previously ran ABC Entertainment.

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