Tuesday, August 4, 2009

DONER ADVERTISING TO USE FALSE IDENTITY TO DESTROY CANADIAN INDIE TRANSMEDIA CREATOR REPUTATION

Just receive this through my blog yesterday. Though you should be interest in it.
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Jonathan Waite has left a new comment on your post "The real and true story behind 33 Keys Alternate R...":

Obviously, you had a vague idea which you put into a badly done imprecise pitch. You seem to have a grudge against people who succeed in the field where you fail. In this case, the guys at Doner did an amazing job in creating a complex and enticing universe. I find it very pretentious on your part to call yourself a "transmedia free thinker" when all you do is complain against successful people and whine about the corporate world. 33 keys was a masterful integration of global media and Web tools. If they fired you, it might be because you were not able to integrate and play with the team. Stop complaining, Get a life! Get a job! Oh, and learn English too. It helps.
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I just spoke with Jonathan from ARGNET. He never wrote this post.

So, it is probably coming from one of you AT DONER.

rstrasberg@donerus.com
dcarey@donercanada.com
jjakubiak@donerus.com
jmsmith@donerus.com
LSquillace@donerus.com
amorad@donercanada.com
mturgeon@donercanada.com
bmarrelli@donercanada.com
mmcgee@donercanada.com
klong@donercanada.com

I will publish this on my blog as an exemple of how corporate communication completly lost it.

It is a shame to ALL of you.

Seriously, all i am asking since day one is the thruth. only the truth.

is this that hard for you ? are you that scared ?

I SHOULD BE CREDITED AS ORIGINAL CREATOR OF THIS ARG. THE AGENCY KICKED ME OUT OF THE PROJECT BECAUSE THEY DID NOT WANT TO HAVE TO DEAL WITH AN ORIGINAL IDEA NOT COMING FROM THEM. FROM DAY ONE, THEY DID NOT WANT TO INCLUDE ME IN THE PROJECT AS A STRATEGIST AND CREATOR. THE PRODUCER WAS HIRED BY ME AS A REQUEST FROM ASTRAL. I GOT SCREW BY ASTRAL, DONER, MAZDA AND 1976.

I WILL STAND FOR MY RIGHT TO TELL THE TRUE STORY.

THIS IS THE REAL STORY:

33 Keys is the Alternate Reality Game created by Doner in collaboration with GRAMSCLO, a Transmedia Creation Studio from Montreal, Canada, for Mazda Canada’s Quebec region. It melds broadcast, print, out-of-home and a host of digital elements to form an interactive consumer experience like no other.



MORE HERE

ALL I AM ASKING IS THE THRUTH BEHIND THIS ARG. GENEVIEVE CARDIN DID NOT DO HER REPORTER DUTY TO BRING THE REAL STORY TO THE READERS OF THIS WEBSITE. NEITHER THE EDITOR.

It is a mistake.

I believe.

And i won't let it go.

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