Why Mazda should take responsibility over his agency ?

That was the reality of the marketing workflow for the launch of 2010 Mazda3 for the Québec market.

I really don't understand why Mazda do not want to take responsability for it.

Did they know that one guy was working for their brand outside Doner and Astral Media ? Is this important ? Is this matter ?

Did they care about who is involve with their brand ?

Did they know that Pierre Côté was the only one not receiving money for his work ?

Did they care about this situation ?

Did they knew what was really going at Doner Canada with their brand on october 9th 2008 ?

This is the question i will ask to Gregory Young, Director, Corporate Public Relations at Mazda Canada.