Thursday, May 31, 2007
Wednesday, May 30, 2007
Most Popular DVDrips on BitTorrent
The data is collected by TorrentFreak, and is for informational and educational reference only.
As of May 29, 2007…
Ranking (last week) Movie
1 (new) Ghost Rider
2 (new) Premonition
3 (6) 88 Minutes
4 (new) Blood and Chocolate
5 (3) Stomp The Yard
6 (new) 300
7 (5) Apocalypto
8 (new) The Good German
9 (new) Breach
10 (9) Pirates of the Caribbean: Dead Man’s Chest
Global Broadband Subs Hit 285 Million
Global demand for broadband services continues to be strong. Over the past twelve months, approximately 65 million new broadband subscribers signed up for high-speed access to the Internet. With these new subscribers, the total of global broadband subscribers hit 285 million in May 2007.
A Grant from Mozilla
Mozilla granted $100,000 to the Participatory Culture Foundation, makers of the Democracy (soon to be Miro) Player, a non-denominational desktop video feed application. Though the software’s still a bit buggy, it’s still serving a need that nobody else is filling well, so it’s good to see the non-profit get funded to make things better. PCF had previously raised money from venture capitalist Andy Rappaport’s Skyline Public Works.
Education and RSS
Academia has embraced RSS as a means to educate, but scrutinizing how educational institutions are using RSS feeds in their daily routines show RSS is utilized can vary across different industries.
1. Share Resources
Academics are using social bookmarking websites to share quality websites that relate to their area of expertise with colleagues and students.
2. Class Blogs
From elementary schools to university blogs, online journals have flourished. Instructors have used blogging as a teaching tool. Helping students learn writing and reporting skills while understanding how to use technology. Many educational bloggers use RSS as a means to syndicate blog posts.
3. School Schedule Sports Schedule
RSS feeds can be used to communicate events scheduled on or off campus to prospective and existing students. Subscribes of a schools calendar feed receive notification as new items are added to the calendar.
YouTube Coming to Apple TV
Apple® today announced that it’s bringing the Internet’s most popular originally-created content from YouTube to the living room with Apple TV™. Beginning in mid-June, Apple TV will wirelessly stream videos directly from YouTube and play them on a user’s widescreen TV. Using Apple TV’s elegant interface and simple Apple Remote, viewers can easily browse, find and watch free videos from YouTube in the comfort of their living room.
Bande-passante
Dans un budget de production, en pourcentage, combien devrait représenter la bande-passante et l'hébergement sur le serveur?
Je me pose cette question parce que le gars des Têtes à claques racontait dans une entrevue qu'il lui en coûtait beaucoup d'argent.
Beaucoup d'argent, ce qui lui rendait plus difficile de faire des profits.
Je me demandais la raison pour laquelle il hébergeait lui-même ses clips sur son serveur? Ne devrait-il pas les uploader ailleurs où ce n'est pas lui qui paie la bande-passante?
Tuesday, May 29, 2007
Au générique de 33Mag
Il est intéressant de comparer le générique de 33Mag avec celui de Revolution3. 
On peut affirmer que ces deux organisations ont sensiblement la même mission, mais dans deux marchés distincts.
Ma question ce matin: quel est leur modèle d'affaire?
Si la mission est identique, le modèle devrait l'être aussi. Non ?
Je me questionne.
Au générique de Revision3
Jay Adelson Chairman, CEO
David Prager COO, VP of Programming
Kevin Rose Producer, Diggnation, Systm, thebroken
Dan Huard Producer, Systm, thebroken
Ron Gorodetzky Director of Technology
Alex Albrecht Producer, Diggnation, Ctrl Alt Chicken
Heather Stewart Ctrl Alt Chicken
Martin Sargent Producer, Infected, Webdrifter
Wil Wheaton InDigital: Your Life in Gear
Joey Rabier Post Production, Infected
Jay Speiden Infected
Hahn Choi Producer, InDigital: Your Life in Gear
Jessica Corbin InDigital: Your Life in Gear
Stewart Essenger Producer, Writer, Mysteries of Science, Explained!
Bert Monroy PixelPerfect with Bert Monroy
Tom Rowles Producer, Post Production, thebroken, NOTMTV
Jonathan London Producer, Geekdrome
An inspiration
Revision3 is the first media company that gets it, born from the Internet, on-demand generation. Unlike aggregators, mash-ups, clients and web sites, Revision3 is an actual TV network for the web, creating, producing its own original entertainment and content.
The content is designed for a new audience. This audience, like television, expects dependability and quality, but unlike television, wants a more gritty, edgy, highly-targeted and in-depth form of entertainment. With the proliferation of mobile video, iPods, Tivo and other Internet-connected set-top-boxes, video that is both on-demand and tailored to suit will be Revision3's specialty. Revision3 delivers technology, comedy, music, cooking, and more, all with the familiar faces you all know with years of experience.
How much la minute for this Viral new episode?
Pourrions-nous réaliser le même projet au Québec? Et à quel coût? Produit par qui? Financé comment? Animé par qui? Réalisé par qui? Uploadé sur quelle plateforme?
Monday, May 28, 2007
Top Video Sites
Here are the top video sites on the Web as of April 2007, according to Nielsen/Net Ratings.
Sunday, May 27, 2007
Un bandeau avec ça?
La question d'aujourd'hui: quel est le lien entre l'auditoire de ce site et les jeunes qui aiment les Jos Louis? Encore plus important, combien de jeunes qui veulent être cool visite régulièrement ce site? 
Ce qui me rend le plus perplexe dans cette stratégie média est surtout le fait d'associer des ados avec Paul McCartney, Pauline Marois, Paul Simon et cette star des années 90, Paula Abdoul... Je ne savais pas que cette bande de old timers étaient devenus hot pour les kids... :-)
Friday, May 25, 2007
C'est quoi ton budget ?
Pour ceux qui se demandent combien est mon budget pour ce blog, je répondrai par ceci: le temps que j'y travaille...Donc de l'air, du vent, de l'oxygène. Mais je suis libre et il m'appartient.
Wanna do the same, call me: 5142567180
55% Global Corporations to Use Blogs By Year's End
Survey results indicate that 63% of executives use or plan to use online video, 43% podcasts, 51% RSS, and 41% social networks. Seventy-one percent of respondents say "improved employee engagement" is the top benefit of social media for their organization, while 59% name "improved internal collaboration" and 47% "creating a two-way dialogue with senior executives."
Business YouTube
John Byrne, BusinessWeek's executive editor and the acting editor-in-chief for Businessweek.com, said that company is looking to create a "business YouTube" essentially an online video hub for wannabe moguls to post short pitch videos for a new ventures or companies.
The site is also exploring the launch of an online-video-based contest that would invite anyone with a idea for a new business to submit a plan on the site with the chance to land $500,000 in venture capital funding.
BRANDED CONTENT HAS A FUTURE; branded destination sites, not so much.
"Bud was right on with the idea of branded content," said James McQuivey, an online content analyst at Forrester Research. "Where they ran into trouble was with the idea that they had to be a destination site."
The beer maker grabbed the attention of marketers and the media last year when it unveiled a $30 million plan to challenge Hollywood with a branded digital entertainment network. In an oversized write-up, The New York Times Magazine called it "the most ambitious and costly effort to date of a marketer creating Web content tailored to its own specifications."
In March, the number of unique visitors to the site dropped 40% to 152,000 from February, according to comScore. Even worse, traffic to the site in April was too low to be measured.
In the case of Bud.TV, Anheuser-Busch may be a victim of its own pride, according to Phil Leigh, an analyst with Inside Digital Media.
"There are only a few media players who rise to the level of a destination site, and everybody else is in the long tail" said Leigh. "Anheuser didn't want to be part of the long tail, but now they may have to."
Anheuser Busch Cuts Funding to Bud.TV
During its first quarter earnings call on Tuesday, Anheuser Busch, the nation's largest brewery and one of the globe's largest ad spenders, said the company would begin slashing costs, starting with superfluous marketing expenses like the branded entertainment site Bud.TV. AB said Bud.TV would "probably fade a bit" this year in response to weak demand and rising costs for manufacturing its beverages. The beer maker spent more than $12 million to create 2,000 minutes worth of proprietary content on the branded site.
Thursday, May 24, 2007
Boris FX supports Final Cut Studio 2
Boris FX this week announced that the entire Boris FX product line is available for the new Apple Final Cut Studio 2.0 release. Owners of Boris Continuum Complete 4.1, Boris Red 4.1, Boris FX 9.1, and Boris Graffiti 5.1 can move to Apple Final Cut Pro version 6.0 and begin working immediately.
Wednesday, May 23, 2007
BitTorrent client Tribler combines YouTube, BitTorrent, and Last.fm
Tribler, a Dutch BitTorrent client recently updated to version 4.0, adds Last.fm-style personalization to your torrent downloading. Whenever you open the client, Tribler suggests new media based off you previous downloading history. European public broadcasters have begun looking into the program as it combines collaborative filters with YouTube browsing, something never seen before.
Web Revenue Up 35% (yes, but where, and why ?)
The Web advertising industry had its best year ever in 2006, climbing 35 percent to $16.9 billion in overall revenue, according to the Internet Advertising Bureau.
Packaged-goods advertisers showed the highest growth rates among industries, earmarking $1.4 billion to interactive, more than doubling spending in 2005. Automakers also increased their already strong expenditures, with revenue from car brands rising 48 percent to $3.7 billion.
"We have every confidence this growth will continue as marketers allocate more of their total marketing dollars to interactive and the industry delivers effective and innovative platforms for connecting with consumers," Randall Rothenberg, the IAB's CEO, said in a statement.
According to the IAB, the Web now accounts for about 5.9 percent of overall ad spending, closing in on radio, which generates $20.8 million in ad revenue.
Combien?
Quelle est la valeur commerciale, artistique et culturelle de ce clip réalisé par un jeune créateur.
Tuesday, May 22, 2007
CBS Snatches Up Wallstrip Videoblog
Wallstrip, a daily Web videoblog barely nine months old, was bought by CBS, reportedly for a couple million dollars. It's not a lot of money, but it does show that the Web is becoming a proving ground for talent. Only $600,000 was put into it, including a stake by VC Fred Wilson. So that's not a bad return. CBS has acquired the online show, and signed producers Jeff Marks and Adam Elend to a two-year deal to executive produce online content for the network on the web, as well as star Lindsay Campbell to continue to host the show. This deal was another Quincy Smith production.
YouTube Sponsors Sketch Comedy Contest
Google Inc.'s YouTube said Monday that it is sponsoring a three-round sketch comedy competition in a partnership with PepsiCo's Sierra Mist product.
Et voilà le travail.
adidas has extended its campaign to a dedicated YouTube channel, driving online sales and reaching more than 2 million viewers.
Chrysler's Future
Fresh off a buyout, the Chrysler Group is now expected to take a new look at different marketing techniques to help bring the brand back to health. According to today’s New York Post, the automaker will shift more ad money to the Web and will expect faster, stronger results from its ad agencies.
How do you do that?
Producing a podcast can mean the difference between success and failure for an independent artist.
Why we sould all podcast ?
Independent artists have long struggled to gain recognition and attract an audience. Without the backing of a major label it can be very difficult for independent artists to obtain radio play time, that is, until now. Podcasting a revolutionary new medium, has opened new distribution channels for independent artists. Podcasting is the process of distributing audio files using the RSS format and has become very popular with the younger generations. With the use of technology, independent artists have a unique opportunity available, using technology they can significantly expand the exposure of their music.
We believe.
SyndiClick believes that the future of the internet isn't in destination mega-sites, but the aggregate of varied sites and services. We do believe the same.
Monday, May 21, 2007
Branded Entertainment
TNS Media Intelligence continuously monitors Branded Entertainment within network prime time and late night programming. The tracking identifies Brand Appearances and measures their duration and attributes. Given the short length of many Brand Appearances, duration is a more relevant metric than a count of occurrences for quantifying and comparing the gross amount of brand activity that viewers are potentially exposed to in the program versus in the commercial breaks.
what does that mean for us?
Nielsen to Acquire Remaining Interest in BuzzMetrics; Will Merge Internet/Online Operations to Create 'Fully Integrated Suite of Services'
Here.
The bottom line is that we all search for efluencers who can talk about, spread the word, amplify and promote our brand messaging. However, the big question is, where do we find them?
Video marketing
Regardless of whether your company is looking to outsource a specific campaign or bring video creation in-house, serious businesses need to proceed with a certain level of control over the content they present to the masses. This means the clips should be fully branded, the content should be trackable and it should be shared on the company's terms.
Webcasts can be sent to an email list or delivered on-demand from a link on the company home page. Podcasts can be pushed through an RSS feed or available for download off a brand's site. Either way, a company needs to link itself directly with the content and keep viewers coming back for more. Otherwise, there's a good chance that an entertaining clip on YouTube will do more to promote YouTube than it will to sell your product.
As video is increasingly deployed, more and more brands will benefit from a smart, creative approach to selling and marketing a company, product or philosophy. Only then will the line truly separate the innovative from those unwilling to make the true leap -- to a smarter, cost-effective way of marketing their business.
Simple by Maverick
Put simply, a NY Times reporter with a camera crew can reach every medium available today. Right now any video that reporter captures is relegated to the net. Instead, that resource could be available to a network news department , the net, heck, even as part of a DVD series or to theaters as part of a weekly series.
Friday, May 18, 2007
Les temps changent.
2 époques, 2 générations, 2 industries, 2 réalités, 2 cultures.
40 ans. Comment résumer ce qui c'est passé? Les clips parlent d'eux-mêmes.
Il y a 40 ans tout le monde mangeait des Jos Louis parce que c'était tellement bon. Aujourd'hui, en 2007, un ado, Gabriel Picard, mange un Jos Louis, seul, en parlant à la caméra...en espérant gagner 2000$...
Tout ça après 40 ans. wow. que dire de plus.
Thursday, May 17, 2007
Bingo! It is all make sense now.
Avec ce que je viens de découvrir, je suis maintenant prêt à passer à l'action et proposer une stratégie globale pour la marque POUTINE.
Other findings
* 34% of marketers use blogs compared to 13% in last year's study.
* 40% of marketers will use or test RSS this year, compared to 10% last year.
70% of Americans Aged 15-34 Use Social Networks
Social networks have changed the way that people interact with each other and with media, according to an April research report released by Fox Interactive Media. The research found that the 70% of Americans aged 15-34 who engage in social networking activity are doing so during the primetime hours. According to the research data, these social networkers aren't just dabbling; they tend to use social networks more than they use other forms of communication and entertainment. According to the report, a majority of social networkers choose interacting on sites such as MySpace as their favorite activity online or offline ahead of television viewing.
A reflexion
“To accomplish great things, we must not only act, but also dream; not only plan, but also believe.”
— Anatole France
RSS addiction
RSS is a free and easy way to promote a site and its content without the need to advertise or create complicated content sharing partnerships.
It is all about distribution
RSS is emerging as an efficient content delivery method for video that provides easy publishing for video content producers and a simple, yet rich user experience for consumers.
RSS makes online video truly on-demand and puts the user in control. Unlike other online video distribution methods, RSS can automatically download videos as they are published.
TAG
A tag is a (relevant) keyword or term associated with or assigned to a piece of information (like picture, article, or video clip), thus describing the item and enabling keyword-based classification of information it is applied to.
Tags are usually chosen informally and personally by the author/creator or the consumer of the item — i.e. not usually as part of some formally defined classification scheme. Tags are typically used in dynamic, flexible, automatically generated internet taxonomies for online resources such as computer files, web pages, digital images, and internet bookmarks. For this reason, "tagging" has become associated with the Web 2.0 buzz. 
Many people associate "tagging" with the idea of the semantic web, however some believe that tagging may not be having a positive effect on the overall drive towards the semantic web.
Typically, an item will have one or more tags associated with it.
Porn.com Sells for Over $9.5 Million
The domain auction giant Moniker.com announced on Tuesday that it has brokered the sale of Porn.com to MXN Limited for over $9.5 Million, exact details of the sale were not disclosed. This is the largest all cash domain transaction to date, trumped only by the 2005 sale of Sex.com for $12 Million in cash and stocks.
How much then for POUTINE.COM if you look at those transactions ?
InstantApprovals.com - $60,000
SaleByOwners.com - $50,000
Wi.fi - $37,500
BeautyMark.com - $32,000
MobileLove.com - $30,445
MyOrder.com - $27,050
Why is RSS a good thing?
Technology evolution in online publishing has made it really easy to not only publish regular updates to web-based content, but also keep track of a large number of your favorite Web sites or blogs, without having to remember to check each site manually or clutter your email Inbox. You can now streamline your online experience by subscribing to specific content feeds and aggregating this information in one place to be read when you're ready.
Do we want to create a Viral Movie for Coke Zero ?
Coke Zero and McCann Erickson are looking for cool films that work so well on the web that people forward them to their friends.
You are free in your creation, there are only some conditions:
- the maximum length is 3 minutes (the shorter the better)
- the topic is "A Men's Life as it Should be"
- the film should appeal to men between 19 and 25
- no explicit sex, violence or drug abuse
- the film should work for an international audience (no dialogue, simple English)
Submission deadline is August 1, 2007.
A jury consisting of the marketing director and the portfolio director of Coca-Cola Germany, the chief creative officer and director strategy new media of McCann Ericksson Germany and the director of the Bitfilm Festival will select the films that may compete in a public Internet voting.
The selected films will be shown at the Bitfilm Club and the McCann Erickson website. The three films with the most votes will win prizes of
6000 Euros for the 1st place
3000 Euros for the 2nd place
1000 Euros for the 3rd place
The director of the winner film will take part in a commercial production with Coca-Cola's ad agency McCann Erickson and get a directing job for a McCann Erickson charity film project.
Tell me is your search and i'll tell you who you are.
The key word is the key.
Whatever it is.
You create.
What is the key word of your creation? Sex-Art-Freedom-Swimming-Love-Electronic Product-Beer-Fun-Canada-Music-Reality...
Before i search for an emotion, i am thinking of a key word...
That emotion is also the soul of my creation.
So the soul is the creation is the emotion is the key word.
Mathematica and the Long Tail
The Long Tail is a term coined by Chris Anderson to refer to the power law relationship between the rank of a product by market share and its level of sales. If represents a product's rank, then its level of sales will be proportional to . Anderson argues that as the number of unique product offerings expands, the traditional order following an 80/20 rule is giving way to a new order in which market share is shifted from the hits (the head of the distribution represented in red) to niche products (the long tail represented in orange).
Wednesday, May 16, 2007
Le jour où je me suis aimé pour vrai...
Le jour où je me suis aimé pour vrai, j'ai compris qu'en toute circonstance, J'étais à la bonne place, au bon moment. Et, alors, j'ai pu me relaxer. Aujourd'hui je sais que ça s'appelle... Estime de soi.
Le jour où je me suis aimé pour vrai, j'ai pu percevoir que mon anxiété et ma souffrance émotionnelle, n'était rien d'autre qu'un signal quand je vais contre mes convictions. Aujourd'hui je sais que ça s'appelle... Authenticité.
Le jour où je me suis aimé pour vrai, j'ai cessé de vouloir une vie différente et j'ai commencé à voir que tout ce qui m'arrive, contribue à ma croissance personnelle. Aujourd'hui, je sais que ça s'appelle... Maturité.
Le jour où je me suis aimé pour vrai, j'ai commencé à percevoir l'abus dans le fait de forcer une situation, ou une personne, dans le seul but d'obtenir ce que je veux, sachant très bien que ni la personne ni moi-même ne sommes prêts et que ce n'est pas le moment...Aujourd'hui, je sais que ça s'appelle... Respect.
Le jour où je me suis aimé pour vrai, j'ai commencé à me libérer de tout ce qui ne m'était pas salutaire ... Personnes, situations, tout ce qui baissaient mon énergie. Au début, ma raison appelait ça de l'égoïsme. Aujourd'hui, je sais que ça s'appelle... Amour Propre.
Le jour où je me suis aimé pour vrai, j'ai cessé d'avoir peur du temps libre et j'ai arrêté de faire de grands plans. J'ai abandonné des méga-projets du futur. Aujourd'hui, je fais ce qui est correct, ce que j'aime, quand ça me plaît et à mon rythme. Aujourd'hui je sais que ça s'appelle...Simplicité.
Le jour où je me suis aimé pour vrai, j'ai cessé de chercher à avoir toujours raison et me suis rendu compte de toutes les fois où je me suis trompé. Aujourd'hui j'ai découvert... l'Humilité.
Le jour où je me suis aimé pour vrai, j'ai cessé de revivre le passé et de me préoccuper de l'avenir. Aujourd'hui, je vis au présent, là où toute la vie se passe. Aujourd'hui, je vis une seule journée à la fois. Et ça s'appelle... Plénitude.
Le jour où je me suis aimé pour vrai, j'ai compris que ma tête pouvait me tromper et me décevoir. Mais si je la mets au service de mon coeur, elle devient un allié très précieux. Tout ceci est.... Savoir vivre
Nous ne devons pas avoir peur de nous confronter...Du chaos naissent les étoiles.
Tuesday, May 15, 2007
Ray-Ban Viral Makes Big Impression
A Ray-Ban viral campaign from Omnicom's Cutwater has quickly risen on YouTube to become one of the most-watched videos on the site.
YouTube metering shows more than 1.7 million viewings in just over a week. Other community sites such as Break.com also report views fast approaching 1 million.
The shorts were created as part of Cutwater's "Never Hide" campaign for the Rochester. N.Y.-based client.
"In positioning and revamping of the brand, we knew we had to make Ray-Ban part of the conversation again," said Fabio Costa, creative director in charge of interactive at Cutwater. "We never hide the brand message from Ray-Ban. This validates our thoughts on how to build the campaign."
The agency found five independent filmmakers who exchanged ideas with the San Francisco shop, then made the films in their individual styles as part of a series, Costa said.
One of the two out now, "Catch," shows the apparent trick of Ray-Bans being flipped and thrown onto faces as moving targets. "Catch" is by a Los Angeles filmmaker who goes by the name Benzo, a man who appears in the first Jackass movie getting his hair shorn.
"There's a moment in the 'Catch' video where the guy tosses sunglasses off a bridge and they land perfectly on his friend's face," said Josh Warner, president of Feed Company, Los Angeles, which successfully "seeded" the community sites for Cutwater so that the film would go viral. "There's a moment you're saying, 'Am I getting tricked or not?' So you watch the video to the end, maybe even one more time, and then pass it onto your friend for a second opinion. That's true viral. It was fun to watch, like watching a tsunami of social conversation."
"The Dominator" is by Brian Lee Hughes; he had worked with Cutwater ecd Chuck McBride on a number of projects before getting the film assignments. Both movies cost "significantly less" than typical 30-second spots, said Travis Britton, creative director at Cutwater, though he would not specify the budget.
Hughes' film shows a bikini-clad bodybuilder solving a Rubik's Cube while dancing. The video has also been posted as a response to several YouTube videos by filmmaker Michel Gondry (Adaptation), in which he pretends to solve the puzzle with his nose and feet. Britton said Hughes might have had a response to Gondry in mind, but that was not the agency's intention. He added that both films were made with trick photography, not computer graphics.
Britton said the business of seeding the videos is more of an art than a science at this point. Warner agrees: "Take just the name of the video we attached, 'Guy Catches Glasses With Face.' That's like a major front-page headline. We spent the entire afternoon discussing that.
"Agencies come to us with video content, and we package, prepare, plan an overall strategy and the messaging we bring into sites, use referral networks within the sites," continued Warner, whose company also seeded Deutsch/LA's "Robot" Super Bowl spot for General Motors, gaining millions of additional views for it over the Internet. "We use databases of referrers and relationships with communal sites and micro-target users. It is a combination of technology, relationship and marketing expertise."
McBride said that the Ray-Ban campaign is "becoming what we wanted it to be in that we're seeing our branded content come to fruition. We're not trying to create ads on the Web, but content that's sensitive to how people are using the Web."
Online video reaching its own primetime
The balance of power in the online video world is undergoing an interesting shift. For the first time, content providers aren't at the total mercy of the content creators. From aggregators such as YouTube, Revver and Veoh to services like Joost, AmazonUnbox or Vongo, those with an intelligent distribution method are being pursued by those with the content. Improved technology, broadband saturation and traditional media creators' desire not to be left behind are just a few of the factors turning the drip of high-quality video into a flood.
As online video marches toward further commoditization, marketers will have more opportunities to advertise within, among and around online video.
The search for video content will give marketers more opportunities to create their own content that functions as both marketing and entertainment.
Spielberg and Jackson Tackle Tintin
The loveable tow-headed journalist from Belgium gets the 3-D treatment by two of Hollywood's top directors. According to Variety, Steven Spielberg and Peter Jackson will each direct a 3-D computer animated film based on Georges "Herge" Remi's comic-strip hero Tintin. The flicks will be part of a trilogy (it's unknown who will direct the third film).
ESPN.com Rolls Out Video Podcasts
ESPN.com has launched its first series of video podcasts, including downloadable versions of the recently launched video series SportsCenter Minute, a fantasy sports analysis podcast, as well as podcasts featuring snippets from the popular ESPN shows Around the Horn and Pardon The Interruption and the ESPN Radio show Mike & Mike in the Morning.
NBC Creates 'Heroes' Web Series
TO KEEP VIEWERS INTERESTED IN "Heroes" while it is on hiatus, NBC Digital Entertainment will launch an eight-episode Web series May 21 on nbc.com. "Inside Heroes" is a behind-the-scenes look at the hit show. The site will also include character profiles until the TV show returns this fall.
The test
Does management constantly come to you with an article from their favorite magazine, or newspaper and say: "…why aren't WE doing this?" If this sounds familiar, then you need to consult our Digital Strategy Checklist and start to put together a proactive plan to own and manage your efforts instead of chasing after the hundreds of ideas that get published every week.
1. Know your consumer… digitally. Virtually every marketer has some information about who uses its product, or who is likely to. In the new marketing environment, it's critical to add a layer to target understanding: their digital habits and the ways that digital media impact their lives. Behavioral segmentation can be critical here because knowing that your users may fall into a demo like women 18 to 49, for example, simply isn't enough in the digital age. There are gigantic differences between the digital behaviors of the 26-year-old single mobile fanatic/MySpace diva and a 35-year-old mom who absolutely lives for her 20 minutes of playing Bejewelled every day on a work break.
2. Know your Flickr from your Facebook from your Frappr. Digital isn't like other media where you can simply think about audience composition. Digital is free-form, so understanding the technologies and communities available online is essential to driving the best results. Chances are, there is a website or platform offering ways to communicate with your customers and prospects that can precisely deliver on your business objectives. But you have to know the space -- or hire someone who does -- to find it.
One extremely effective approach to making sense of the space is to develop a matrix of your business objectives paired with a listing of the many digital platforms and technologies available. Then, make an assessment of how well those technologies and platforms can deliver on the business objective. Finally, select from your options by considering the penetration of the technology with your target, its "fit" with their lifestyle and the extent to which it can impact their decision making process.
3. Watch your competitors' pixels. There are very few marketers out there that aren't scrambling to develop a digital presence. You need to understand what your rivals are up to so you can learn from their efforts, leapfrog them to digital leadership and even do some blocking and tackling that helps thwart their access to digital audiences in the future.
4. Identify your overarching digital strategies. Once you have a solid basis of understanding, you need to turn that knowledge into a digital vision. Forget about all those press releases you keep seeing and identify four to six guiding principles for future digital planning. These tenets will guide how you evaluate your digital options now and in the future weeks and months. Then get everyone involved in your department to buy into those principles. When you have consensus on your digital strategies, you'll have a better plan, and you'll spend a lot less time running around answering emails from the C-suite asking about the latest press release.
5. Choose your weapons carefully. Selecting your best digital options should be relatively straightforward at this point. Just as your marketing tactics align with your marketing strategies, your digital tactics must align with your digital guideposts. 'Nuff said.
6. Get your yardsticks and slide rules ready. Digital offers unprecedented ways to measure and optimize program performance. In order to capitalize on these, we need to ensure that our measurement plans are in place when our programs go live. Because in the digital age, there is no excuse for marketers having to repeat those famous words of department store founder John Wanamaker, "I know that half my advertising works, I just don't know which half."
Un Joe Louis avec ça?
Combien croyez-vous que la marque a dépensé pour cette opération marketing?
Quelles sont les CPMs réels d'une telle opération? En quoi ces chiffres peuvent être comparable au CPMs d'un achat avec MusiquePlus par exemple.
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